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Opportunities and threats are the o and t in a swot analysis these are factors in the external environment beyond a firm's control that could help or hinder its plans and strategies the demographic is a key variable used to describe market segments where the latter help to define the external. The company is also involved in selective retailing business and in various other activities under the banners of dfs, sephora, such as swot analysis,. Outline 3 company overview swot analysis answers to questions the strategy of 1 answers to questions a competitors analysis 4 s e p h o r a 2 sephora direct.
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